GUIDES
Free playbooks for local shops
Google, reviews, launch checklists, site care. Hand them to a client or use them on your own shop. No upsell walls.
Local visibility · Most popular
Google Business Profile Playbook
Claim, verify, and optimize your Google Business Profile — plus your direct review link.
Local visibility · Copy-paste scripts
How to Request Reviews
Copy-paste scripts for asking customers to leave Google reviews — text, email, and in-person.
Local visibility · Templates
Respond to Reviews
Professional reply templates for 5-star praise, mixed feedback, and tough 1-star reviews.
Local visibility · Foundations
Local SEO Basics
NAP consistency, citations, on-page basics, and how your website + Google profile work together.
Local visibility · Visual content
Before & After Photo Tips
Shoot project photos that convert — for your site, Google profile, and social. By industry.
AltaForma clients · Getting started
Preview → Live Walkthrough
From preview.alta-forma.com to your own domain — timeline, payment, and what to expect.
AltaForma clients · Go-live
Website Launch Checklist
Interactive checklist — domain, forms, GBP link, photos. Before and after go-live.
AltaForma clients · Ongoing
Site Care 101
What's in $49/mo site care, how to request updates, and what's included vs billable.
AltaForma clients · FAQ
Domain & Email FAQ
Who owns your domain, transfer options, and professional email at your business address.
AltaForma clients · Add-on
AI Phone Agent Primer
Managed AI receptionist for your phone line — plans, setup, and what it can do.