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Pre-launch
Before the domain goes live or DNS switches.
Content & accuracy
Business name spelled correctlyMatches legal name and Google Business Profile.
Phone number is correctClick-to-call works on a real phone (not just desktop).
Address / service area accurateMatches GBP. No old locations.
Hours of operation correctEspecially holidays and seasonal changes.
All links workNo broken links, no lorem ipsum, no placeholder text.
Technical
SSL certificate activePadlock shows in browser. http redirects to https.
Mobile layout testedCheck on iPhone and Android — not just browser resize.
Contact form sends emailSubmit a test lead. Confirm it hits the right inbox (not spam).
Page title and meta description setIncludes city + primary service.
Favicon loadsSmall detail that signals professionalism.
Google integration
Review link button worksOpens direct review form in incognito. Get link →
GBP website field updatedPoints to live domain (not preview URL).
NAP matches GBP exactlyName, address, phone identical on site and profile.
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Go-live day
DNS, domain, and first impressions.
Domain resolves correctlywww and non-www both work (one redirects to the other).
Preview URL redirected or removedNo duplicate content on preview.alta-forma.com slug.
Google Search Console submittedAdd property and submit sitemap (if applicable).
Social profiles updatedFacebook, Instagram link to new live URL.
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Post-launch (first 30 days)
Keep momentum after the site is live.
Request 3–5 reviews from happy customersScripts here →
Upload 10+ photos to GBPReuse site photos for consistency.
First Google post publishedAnnounce you're live or share a seasonal offer.
Update email signatureNew website URL in team email footers.
Update printed materialsBusiness cards, truck wraps, invoices — when ready.
Monitor form submissions for 1 weekConfirm leads aren't going to spam.