Terms of Service

1. Services overview

AltaForma (“we,” “us”) provides custom landing pages, hosting, and ongoing site care for local service businesses—typically a single primary landing page on a custom domain, with changes requested by email or phone.

We are not a law firm, CPA, payment processor for your customers, lead-generation guarantor, or compliance consultant. Regulated industries require your compliance program. We may refuse work that creates undue regulatory or reputational risk.

No oral promises override these Terms or a written quote signed by AltaForma.

2. Setup fee & site care subscription

Pricing

Current pricing is in our Rate Schedule: $499 setup (one-time) and $49/month site care. Prices may change for new customers; your Stripe subscription shows your rate unless we notify you per Section 15.

Billing

• Payments processed via Stripe
• Site care may include a trial period (e.g. first month included) before recurring charges
• Subscriptions auto-renew until canceled; you authorize recurring charges

Setup scope

Setup generally includes one landing page go-live, SSL on our hosting, standard contact form, basic on-page SEO fields, domain technical setup (Section 5), and materials we describe at purchase. It does not include unlimited future work, extra pages, complex integrations (except simple embeds per Section 6), ecommerce, or guaranteed business outcomes.

Refunds

Setup is non-refundable once we (a) register or configure your domain, (b) deploy to production, or (c) perform two (2)+ hours of customization—whichever occurs first—except where required by law. Past subscription months are non-refundable.

3. Included vs. billable — minor updates only

Active site care includes minor updates only. There is no monthly hour bank or unlimited support. See Rate Schedule for examples.

Unless explicitly included in a written setup scope, all other work is billable per the Rate Schedule.

4. How to request changes

Contact us via channels on your live site or alta-forma.com. We classify requests before performing billable work. Turnaround is best effort only—no SLA unless separately signed. We do not provide CMS logins by default.

5. Domains, DNS, and registration

AltaForma-registered domains

• AltaForma is registrant of record and controls DNS, renewal, and transfer until all fees in the Rate Schedule are paid
• You receive a limited license to use the domain for your business website only while site care is active and paid—not a sale of the domain
• Promotional pricing often requires a 12–24 month minimum registration; we may prepay that period
• You waive any claim that we must transfer the domain without full payment of transfer, prepaid registration, and clawback charges

Cancel or lapse

• We may disable the website per Section 9
• We are not obligated to transfer or release the domain until all domain fees and outstanding invoices are paid
• If you do not pay for transfer/buyout, we may allow the domain to expire after reasonable email notice—we are not liable for loss of the domain or business goodwill
• Optional domain-only stewardship: see Rates

Transfer

After full payment, we initiate transfer/release within 10 business days, subject to registrar policies and your cooperation. You assume all renewal obligations after transfer.

6. Third-party integrations

Google, Calendly, Jobber, Mailchimp, chat widgets, and similar tools require accounts you own and pay. We are not a party to your vendor agreements.

• Simple embeds (copy/paste): free during setup if you supply complete materials before go-live cutoff; $49 each after go-live (Rates)
• Complex work (APIs, webhooks, CRM sync): quoted or hourly unless in signed setup scope
• We do not warrant vendor uptime; fixes after go-live are billable
• You must provide timely credentials; your delays extend timelines and accrue billable time

7. Client content, compliance & approvals

• You are solely responsible for copy, images, claims, licenses, and offers on your site
• We may remove unlawful, deceptive, or harmful content
• Deemed approval: go-live notice starts a 5 business-day window for blocking defects; silence or use of the site = acceptance
• We do not guarantee leads, rankings, revenue, or legal/ADA compliance of your marketing

8. Hosting, availability & security

Services are “as is” and “as available.” No uptime SLA on the standard plan. Maintenance and third-party failures may occur without credit. We may suspend hosting immediately for abuse or legal risk. You must keep your own content backups.

9. Cancellation, suspension & non-payment

• Cancel site care via Stripe portal or written notice; stops future billing only
• We may suspend or terminate immediately for non-payment, chargeback, fraud, abuse, or breach—no refund for cause
• After 14 days past due we may take the site offline; reactivation requires payment in full
• Domain obligations survive cancellation (Section 5)

10. Intellectual property

• You retain your content; you grant us a perpetual license to host and modify it as needed for services
• We own templates, shared code, and workflows; you receive a revocable license while site care is active and paid
• Unless you opt out in writing before go-live, we may use your site in our portfolio
• Deliverables are licensed, not sold outright, unless a separate agreement says otherwise

11. Privacy & data

Contact form data may transit our systems. We do not sell visitor data. You are responsible for privacy policy and compliance for data you collect. Our alta-forma.com privacy policy (when published) governs our marketing site separately.

12. Disclaimers & limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW: SERVICES ARE PROVIDED “AS IS” WITHOUT WARRANTIES OF ANY KIND. OUR TOTAL CUMULATIVE LIABILITY SHALL NOT EXCEED THE GREATER OF $500 OR FEES YOU PAID IN THE THREE (3) MONTHS BEFORE THE CLAIM. WE ARE NOT LIABLE FOR INDIRECT, CONSEQUENTIAL, OR PUNITIVE DAMAGES; LOST PROFITS OR LEADS; DOMAIN LOSS; REGISTRAR PENALTIES; THIRD-PARTY FAILURES; OR YOUR CONTENT.

13. Indemnification

You will defend and indemnify AltaForma from claims arising from your content, business practices, breach of these Terms, domain/trademark disputes, third-party integrations, and privacy or regulatory violations on your site. This survives termination.

14. Disputes & governing law

• Governing law: State of Oklahoma
• Venue: courts in Cleveland County, Oklahoma (exclusive where allowed)
• Informal resolution: contact us first; 30-day good-faith period
• Claims must be brought within one (1) year or are permanently barred (where enforceable)

15. General provisions

• These Terms + Rates + written quotes = entire agreement
• We may update Terms/Rates by posting a new date; material subscription changes: 14 days’ notice when practicable; continued use = acceptance
• Severability, no waiver, assignment (you may not assign without consent), force majeure, independent contractor relationship
• Notices by email to your Stripe billing address are sufficient

Acceptance

You accept by completing Stripe checkout, signing a service agreement referencing these Terms, or continuing site care after notice of updates. Checkout may require an explicit terms checkbox.